A company’s corporate website is a very important channel to attract new customers, provide help and information to existing customers and can be used as a portal for external partners.
The way in which people search for information has changed. They’re used to ‘Google’ to find the most relevant information on the internet, and they expect the same experience when they search for information on a company’s corporate website, extranet or platform with any other public or secured content.
A company’s website can be visually mindblowing and can contain excellent content, but if people can’t find the desired and relevant content in a fast, easy and intuitive way, the bounce rate increases and the conversion rate decreases.
A good web search solution is thus crucial to offer your (potential) clients and partners the relevant information they are searching for. Search is part of the customer journey and essential to the user experience.
Take me back to the search solutions overview.