(Big) Data Discovery

(Big) Data Discovery

Searching in (big) data is a  power tool for brand marketers; it’s an authentic pulse of what’s on people’s minds — a  lot  of people's minds. Fueled by trillions of searches, this data represents a mirror into the interests and intents of people. You can think of it as the biggest focus group in the world — one that’s happening all the time, in real time. That’s a powerful dataset, but how do marketers tap into it? How can they use the insights they discover to inform marketing, creative, media and product ideas? 

Take me back to the search solutions overview.